A new arts and cultural festival will debut in Cincinnati, September, 2017, in Washington Park, Downtown Cincinnati, OH. This event is a pluralistic community-wide celebration of Jewish and Israeli arts, food, music and culture. As a part of this project, I provided initial consulting, creative strategy and visual content  for the beginning stages of ish. Talking through concepts with the creator of the event, I was able to develop the branding, logo, website layout, and design work that the festival has been built on.

ish

first stages of design & brainstorming

​A part of the task in developing the event title and identity was creating a magnet that could be passed out at another upcoming local event in order to introduce ish to the community, as well as gauge and spark interest.  The hope was that the magnet would be something that could be different and stand out, preferably not another square or rectangle...here are a few samples of the designs before "ish" became ish. As the creation of the magnet enabled us to develop the identity of the event, and from here came a title and the logo.

​further development & deciding on ish
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After discussion, brainstorming, thinking of how different phrasing would work in different scenarios, with different groups of people, ages and come across in various ways as well as getting feedback from other people involved in helping with the project. We landed on "ish" the event is a pluralistic community-wide celebration of Jewish and Israeli arts, food, music and culture. The ish title itself promotes pluralistic concepts and a littleish of this and that identifying as Jewish and open to possibilities. These designs on the left show some of the final mock ups before the final design was chosen.

the design chosen for the die-cut magnet

The final design for the magnet, intended to launch the marketing and advertising campaign for the festival. This design evolved into the "ish" logo and brand.

​more about the event
The event will happen this September 2017, and has continued to grow in its marketing and design outside my work. The designs on this page, website layout, original magnet and logo are Nicole Adrienne original design work. For any questions as always feel free to ask me, you can learn more about the festival here, and if you would like to talk to the creator of the event to learn more about it or ask about my work with her please let me know and I can put you in contact with her.

VIEW OF "ISH" WEBSITE LANDING PAGE